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Free2Roam Queue Buster - where customers are free to roam even when in a queue.
Waiting in a queue is a waste of a consumer's tme and a lost of profit to a business. Free2Roam lets the consumer use their mobile phones ( via SMS or Interactive Voice Response,IVR ) to hold their spots in line while they are free to roam. An average person spends over 2 waking years of his/her life waiting in queues. My system will keep track and remind them of their wait time. The customer can ask for more time if they are busy or to leave the queue.
On a bigger picture, Free2Roam is a digital community which covers F&B, lifestyles and entertainment. This community will be linked with an application on Facebook to drive more traffic and eventually will be a gold mine for advertisers to target their desired audience. Ultimately, Free2Roam will be a Brand for what's hot and what's not!
1. Freedom to roam - Free2Roam send voice calls or SMS to the customers' mobile phones, so they are free to roam as far as their mobile takes them.
2. On Demand Update - The customer can call or text for instant update to forecast wait time or number of people ahead of them in the queue.
3. Better Customer Experience - Free2Roam reduces the customer perceived wait time even if their actual wait time doesn't change at all. When customers are anxious, their waits feel longer. Waiting feels even longer when the duration is uncertain or unexplained. Free2Roam completely removes their anxiety by providing them with on-demand status. They will love us for it!
4. A wealth of customer data - Free2Roam provides comprehensive reports such as a) Which days the customers are waiting longest and how long did they wait? b) When customers are coming back, are they bringing their friends? c) Are your customers first timers or regulars? d) Are you getting more return customers or fewer?
5. Ease of Use - The merchants can view their customer line real-time from a web browser. Each time the customers are attended to, they need to remove them from the line by clicking on the browser. After that, Free2Roam will self-learn and forecast ( algorithm) the wait-time automatically.
6. No Hardware or Software to buy - Free2Roam is a hosted solution and all the customers need are just a mobile phones and as for the merchants only a brower.
The target market for Free2Roam are Food & Beverage (F&B), cinemas, clinics, hospitals, theme parks, shopping malls, banks, airlines, government agencies and more.
In general, it can be used whereever there is a huge crowd and a queue. Any merchant who wants to control crowd dynamics.
1. Increase Revenues for businesses
Free2Roam brings increase in revenues by reducing turn-aways, reducing no-shows, and shifting excess demand to off-peak hours resulting in more tables filled. By empowering your customers with the freedom to wait for a table where they want and how they want, you decrease your perceived wait-time. This results in an increase in the amount of time that they're willing to wait for a table which results in fewer turn-aways.
2. Reduce or Eliminate Reservations
In fact, 15-40% of reservations results in no-show. Free2Roam makes it much easier to reduce or eliminate the needs for reservation, as your customers can get in line for a table from home, and be notified when it's time to leave for the restaurant.
3. Reduce restaurant manager hassles
It's already hard for the restaurants to keep track of customers coming and going from the paper list, let alone handling requests from the angry customers. Free2Roam lets their customers get on demand update and find out right away how long they need to wait. This will free the managers/staff from attending to complaints and get on with their jobs to provide better customer service.
4. Real-time CRM
While the customers are waiting for their tables, Free2Roam can send them promotions, news, targeted ads and more. This can also target those customers outside their queues and turn non-customers to customers.
5. Only Pay For What You Use
Free2Roam works on a subsription model whereby businesses only pay for what they use. This will encourge a faster adoption rate from the merchants since they can test the effectiveness of Free2Roam.
6. It's a Lifestyle Community
Free2Roam is a community of What's Hot! It's will also be linked to Facebook where massive traffic will be driven to patrolize Free2Roam merchants. This will grow our business by leaps and bounds.
7. It's an Advertisement Haven
With a large community, advertisers will be queuing to reach out to their desired demographics. Advertisements can be appended to the SMS alerts and also through voice in the IVR.
Based on my research, this is a first of its kind solution in Malaysia or even in ASEAN and there's no competition at the moment. Most reservation today are done using the phones which has a high percentage of no-shows or using the ticket based queue system. Free2Roam is going to revolutionalize the industry by giving the customers the fredom to roam and yet stay in the queue. Any business can easily convert from the traditional queue system to Free2Roam by subscribing online and they only pay as per use. No hardware or software to install and it's easy to use. It'll guarantee to blow the competition away.
Free2Roam is designed with a big picture in mind. It's going to be the hottest lifestyle community by driving traffic from Facebook or Friendster. It's also an advertisers' haven. With all these features, we will leave the competition way behind to play catch-up.
I strongly believe that KickStart should give me a chance to make my dream come true.
As for each merchant to use Free2Roam, there is an initial setup fee of RM1,000. Every booking by the customer will be charged RM2. Each SMS alert will be charged RM0.50 and every voice call will be charged RM0.50 per min. Why I pick this pricing range is because this is Industry standard (for a content provider,CP ) and something affordable.
Assuming for 1 restaurant on a busy weekend,
Each booking will cost RM2 and there are 20 bookings, RM20x2= RM40.
1 SMS booking requires 3 SMS alerts, RM0.50x3 = RM1.50 while
1 voice booking requires voice call of 3 minute, RM0.50x3 = RM1.50. Assuming there are 10 cases of SMS booking and 10 cases of voice booking,
10xRM1.50 + 10xRM1.50 = RM30.
Total charges for 1 restaurant is RM40 + RM30 = RM70 per day.
In case the restaurant only use 3 days a week, RM70x3 = RM210 and in 1 month the total charges is RM210x4 = RM840.
For a start, 1st month there are 2 restaurants, 2nd month 4 restarants and 3rd month 6 restaurants, total revenues for first 3 months will be RM840 x (2x3 + 4x2 + 6x1) + RM12,000 = RM28,800. If subsequently 5 new restaurants are added per month then for the next 9 months revenues will be RM840 x (12x9 + 5x9 + 5x8 + 5x7 + 5x6 + 5x5 + 5x4 + 5x3 + 5x2 + 5x1) + RM45,000 = RM324,720 (total revenues for 1st year)
Assuming the number of restaurants double every year, then revenues for 2nd year is RM649,440 and third year will be RM1,298,889.
This is not inclusive other alternative revenue streams.( Listing & Mobile Advertisement)
As for the costing:
It'll take 3 developers for six months to develop the system:
RM10,000 x 6 = RM60,000
Total Hardware/Software and Hosting fee:
RM40,000
Total initial costs = RM100,000
Next, will require 2 sales executives to market this products:
RM3,000 x 2 = RM6,000 per month
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