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First impressions are the key to interview success. That first impression takes only 10 seconds. There are many things in life that we have no control over, but one thing you can take charge of is your image. Always project a positive image through neat, well groomed and professional appearance.   We all tend to associate well dressed and well groomed individuals with achievement and success. Hence, they are always given more opportunities to prove themselves. Use your appearance as a professional tool in an interview. It is almost always better to project a higher standard than a lower one. Even if you are aware that employees of an organization dresses casually on the job, dress up for the interview unless you are specifically told otherwise. If you are in doubt about how to dress for an interview, it is best to be more conservative. Call the employer if you are still not sure how to dress for the interview.