Despite many people saying that keywords are going to be holding less importance with regards to the future of SEO, it is still quite important since people are most likely using these strings of words when they’re looking for something using a search engine.
However, there might be new changes in the way you get some keywords. Gone are the days where you have to rely on a single word that will serve as your keyword; you now have to be creative and use long-tail keywords that promise a high-volume of traffic when used on your website.
That being said, what are the steps to effective SEO and PPC keyword generation for web optimization?
Use Different Tools for Keyword Discovery
There are some staples that people who implement SEO use to find suitable keywords for use on their site and in their content. However, using only a limited number of tools can actually prove to be detrimental to your efforts on ranking higher than other websites.
You see, although we commonly use Google’s Keyword Planner to search for keywords, it is fairly limited when it comes to semantically-linked topics. You might also use SEMrush for keyword discovery and although it is great, it lacks the depth and complexity of related keyword ideas compared to the former option.
What I am saying is that you should not be limited to using only a handful of SEO tools; especially the ones that you’re currently using today.
It is best if you use various tools that will help you refine your keyword discovery to suit all scenarios. So, aside from using Google Keyword Planner and SEMrush, you can also use other tools like “Answer the Public” and Google Trends.
Look at Your Competitors’ Keyword Use and Adapt Accordingly
The way you can get an advantage over your competition when it comes to SEO is to actually use some of their keywords while also providing your own to yield the best possible results.
You can use tools such as Ahrefs or SpyFu to gain knowledge about what your competitors are using in terms of keywords. The latter tool actually provides in-depth analytics of the keywords your rivals are using so you can use this knowledge to adopt some of their keywords while also using some of your own to give the best content possible to your readers.
Once you’ve acquired enough keywords for use on your website and in your content, it is now time to categorize them so that it will be easier for you in the long run.
You should separate them according to the category, match type, user intent, and your brand as well.
You can use Google Sheets or other similar platforms that allow you to build columns and categorize your keywords under the different banners that have been mentioned earlier.
Use and Measure
Now that everything is set, you can now use your researched keywords as you see fit. Once everything is implemented and your SEO strategies are done, it is best that you keep track of their performance using the different SEO analytical tools available online.